Training

Want to know how to develop new business? We all need to develop new business and grow our company or organisation. But the question is ‘How?’

The ICA has developed a new, two step pathway to growth programme for all business owners, managers, sole traders, sales or marketing assistants and managers, charities, social enterprises, professional services, travel or tourism, public sector depts.. ……well, pretty much anyone who wants more customers, more revenues and more profits.

You can take each step in turn, or drop in and out of each.

Step 1 Introductory Certificate in Marketing

CIM entry level qualification for those new to marketing and introduces business builders to the basics of marketing and understanding customers. The two units are:-

• What is Marketing? • Understanding Customer Relationships

This course will help you understand the function of marketing and its role in an organisation; know the four Ps (Product, Price, Place and Promotion) and apply the marketing mix; understand more about customersand managing customer relationships; and communicate with internal and external customers in differing ways.

We explore marketing in different situations and consider the Not for Profit, Service, and B2B sectors as well asthe Consumer market.

Step 2 Professional Certificate in Marketing

CIM entry level qualification for those relatively new to formal marketing and introduces delegates to the fundamentals of marketing and marketing communications. There are 4 modules:

• Marketing Essentials • Stakeholder Marketing • Assessing the Marketing Environment • Market Information & Research

This is a great course for those wanting to learn about the whole spectrum of marketing activity at a hands-on level and to gain a greater understanding of best practice in marketing.

People who currently don’t have any formal marketing qualifications and need to grasp quickly an understanding of how marketing works should take this course e.g. owner/managers of SME’s, marketers of public or third sector organisations.

Expression of Interest Good learning and development is based on identifying and meeting learning needs effectively. That is why we insist on a face to face exploratory chat to understand where you are up to in your marketing knowledge and how best to build yourself up. Simply complete one of our Expressions of Interest forms and we’ll contact you to arrange a friendly, no obligation discussion to see if this pathway to growth programme is right for you. We run many other marketing workshops and clinics and offer bespoke training so we may agree that there different solutions to your needs.

Course Dates

The start dates for the courses are scheduled for the last week of September 2010 to October 2010. Places are going fast so to guarantee a placement on the course please contact the office on 0151 705 3004 or email support@internationalcoachingacademy.org

All Davide de Maestri training courses are conducted in the accelerated learning format.

A revolutionary technique known as accelerated learning is used, which is a completely new way of learning. It actually increases memory retention and, therefore, the amount of information a participant can take in.

Accelerated learning enables participants to discover their preferred style of learning so they learn in a way that is most natural for them. It is based on research which suggests that each of us has seven intelligences that contribute to the way we take in information. Participants learn to link the intelligences for increased memory recall until they are able to retain more or less everything learnt. The parent company of Business² - The International Coaching Academy - was one of the first coaching academies in the UK to use this pioneering approach.

All areas of business are covered and if a particular course isn't listed, please do contact me. Apart from listed courses, I also run tailor-made courses.

Once entered, the magical world of accelerated learning makes participants forget about the old-school ways of learning. There is only one rule: to have fun and relax.

When relaxed, the right-hand brain, where the long term memory resides, is ready to store information successfully.

And because the right-hand brain is the arty one (whereas the left-hand brain is the logical one), it responds to pictures, colours, imagery, poetry, music, wavy lines and concepts. They stimulate your right-hand brain remember more information for longer and more effectively.

One of the key tenet's of Accelerated Learning is the interaction between learners. Instead of swotting overnight to cram in information learnt by rote, these activations are great fun and involve role playing, story telling and even throwing a ball to see who answers the question. Quizzes and competitions encourage learning in a non-threatening environment.

So its fun and more fun all the way. And this format of learning is highly effective. Can't be bad.