About Davide

Davide was born in Italy, grew up in Liverpool and went to university in London, where he worked for 13 years in advertising before coming home to Liverpool.

He is a Trustee of the Blue Coat School Foundation, where he went to school.

Davide read Psychology at University College London before joining Saatchi & Saatchi Advertising as a Graduate Trainee in 1987. He worked on many of the agency’s blue chip accounts, including Mars, Gillette, Silk Cut, British Airways and Mirror Group and was promoted to Board Account Director in ’93.

In ’94 Davide was one of the first employees of Maurice and Charles’ new agency, M&C Saatchi Advertising. He became Group Account Director in ’96, leading a £20-30m business unit and managed British Airways, Mirror Group, Gallaher Tobacco Ltd and Asprey & Garrard. Davide also launched a number of .coms in the first wave including lastminute.com and Bertelsmann’s bol.com, Aswel as setting up International Coaching Academy’s Business². 

In 2000, Davide became Brand Director at Liverpool Football Club managing a number of off pitch commercial areas for ITV and LFC, including Shirt Sponsorship, Secondary Sponsorship, Licensing, Publishing, Membership.

In ’07, Davide left to start his own company and retrained as an expert trainer and business coach. He became an Associate for Sysco Management Consultants and also became the SME Ambassador for the Chartered Institute of Marketing for Merseyside and the North West. He is also an MCIM.

• 13 years at Saatchi & Saatchi Advertising and M&C Saatchi Advertising leaving as Group Account Director
• 6 years at Liverpool Football Club as Brand Director
• 2 years as Managing Director, Davide De Maestri ( trading name of De Maestri Consulting Ltd )
• Set up International Coaching Academy’s Business² ( link )
•  MCIM
• B Sc Honours Psychology, University College London 
• Master Coach, International Business Academy